The news of your first media appearance will have you jumping up and down for joy. Then reality strikes; you are going to have to talk to people about you and your brand in front of a camera! Yikes! How are you, an artist, going to find the courage to promote yourself?
There are a few things to remember. One- you want this! You are creating a product so people will buy it . Getting in front of a TV audience will help make this happen.
Two- you aren’t going to be asked about the state of the world. The story the reporter wants to tell is about you and your brand. And who knows everything there is to know about your product? Your mom! Maybe she’ll do it for you! Now wait, you are feeling brave. You know the inspiration, the hard work, the schooling, the production, the stores; you are the best person to talk about your brand.
Three-I guarantee you won’t be standing all alone on stage. Usually a host, who is highly experienced, will be standing by to guide you through your storytelling. Plus you’ll have your product and the camera will be focused on it the vast majority of the time. Explaining what the audience is seeing when they look at your products is when you get to shine. Your know-how will come through and the nerves will fade as you point out a cool detail.
Four- there are experts that can help you through the growing pains of becoming an on-air promoter of your brand. Breakfast Television’s Dawn Chubai is offering media appearance training to artisans with little or limited experience. She can help you hit all the key messages with ease and enthusiasm and get you to a place where you are a little less nervous and a little more confident about going live in “3…2…1” .