Marketing to remember isn’t about having the coolest logo. It is about making sure that the man who bought a scarf for his girlfriend will remember your brand name.
I have a pair of earrings that I continually get compliments on. They were a gift which means, I have no idea who made them. I wish I could say the brand name every time someone comments. And I guarantee that the designer wishes the same thing. Word of mouth marketing is invaluable but if nobody knows your name, you can’t gain any traction.
To build brand name awareness, word of mouth marketing, and return customers, there is one important thing to do. Put your logo on everything! Gift bags, stickers to seal a jewellery box, gift tags to tie onto those gift bags, and any where else you can find to stamp your logo.
Also think about including your business card in those boxes and bags. Another good idea is printing a coupon to entice the girlfriend to shop your product herself.
Once that man leaves your table, gift in hand, you’ll feel confident that your marketing to remember will bring repeat business your way.
Portobello West’s Holiday Market happens on Saturday November 29 and Sunday November 30 from 11am-5pm at the Creekside Community Centre in the Athlete’s Village, admission $2. Listen to local musicians, bring a purse for Dress for Success, and shop a silent auction supporting Atira. The first 30 shoppers each day will receive a free swag bag!